Effects of the truth FinishIt brand on tobacco outcomes

Since 2000, the truth campaign has grown as a social marketing brand. Back then, truth employed branding to compete directly with the tobacco industry. In 2014, the launch of truth FinishIt reflected changes in the brand's strategy, the tobacco control environment, and youth/young adult behavio...

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Detalles Bibliográficos
Autores principales: Evans, W. Douglas, Rath, Jessica M., Hair, Elizabeth C., Snider, Jeremy Williams, Pitzer, Lindsay, Greenberg, Marisa, Xiao, Haijun, Cantrell, Jennifer, Vallone, Donna
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2017
Materias:
Regular Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5724797/
https://www.ncbi.nlm.nih.gov/pubmed/29276667
http://dx.doi.org/10.1016/j.pmedr.2017.11.008

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5724797/
https://www.ncbi.nlm.nih.gov/pubmed/29276667
http://dx.doi.org/10.1016/j.pmedr.2017.11.008

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