Make It Short and Easy: Username Complexity Determines Trustworthiness Above and Beyond Objective Reputation

Can the mere name of a seller determine his trustworthiness in the eye of the consumer? In 10 studies (total N = 608) we explored username complexity and trustworthiness of eBay seller profiles. Name complexity was manipulated through variations in username pronounceability and length. These dimensi...

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Detalles Bibliográficos
Autores principales: Silva, Rita R., Chrobot, Nina, Newman, Eryn, Schwarz, Norbert, Topolinski, Sascha
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2017
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5742175/
https://www.ncbi.nlm.nih.gov/pubmed/29312062
http://dx.doi.org/10.3389/fpsyg.2017.02200

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5742175/
https://www.ncbi.nlm.nih.gov/pubmed/29312062
http://dx.doi.org/10.3389/fpsyg.2017.02200

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