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Make It Short and Easy: Username Complexity Determines Trustworthiness Above and Beyond Objective Reputation
Can the mere name of a seller determine his trustworthiness in the eye of the consumer? In 10 studies (total N = 608) we explored username complexity and trustworthiness of eBay seller profiles. Name complexity was manipulated through variations in username pronounceability and length. These dimensi...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2017
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5742175/ https://www.ncbi.nlm.nih.gov/pubmed/29312062 http://dx.doi.org/10.3389/fpsyg.2017.02200 |