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Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
Autores principales: | Martínez-Ruiz, María P., Gómez-Suárez, Mónica, Jiménez-Zarco, Ana I., Izquierdo-Yusta, Alicia |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2017
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5742239/ https://www.ncbi.nlm.nih.gov/pubmed/29312072 http://dx.doi.org/10.3389/fpsyg.2017.02224 |
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