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The Influence of Color on the Consumer’s Experience of Beer

Visual appearance (e.g., color) cues set expectations regarding the likely taste and flavor properties of food and drink. These expectations may, in turn, anchor the subsequent tasting experience. In the present study, we examined the influence of the color of a beer on the consumer’s experience. Da...

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Detalles Bibliográficos
Autores principales:	Carvalho, Felipe Reinoso, Moors, Pieter, Wagemans, Johan, Spence, Charles
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2017
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5742240/ https://www.ncbi.nlm.nih.gov/pubmed/29312065 http://dx.doi.org/10.3389/fpsyg.2017.02205

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