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Marketing Animal-Friendly Products: Addressing the Consumer Social Dilemma with Reinforcement Positioning Strategies

SIMPLE SUMMARY: Modern production systems aimed at improving animal welfare are more costly than traditional systems. Animal-friendly products are therefore typically more expensive than mainstream products, which presents one of the main barriers to consumer animal-friendly product choice. To overc...

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Detalles Bibliográficos
Autores principales:	van Riemsdijk, Lenka, Ingenbleek, Paul T.M., van Trijp, Hans C.M., van der Veen, Gerrita
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2017
Materias:	Concept Paper
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5742792/ https://www.ncbi.nlm.nih.gov/pubmed/29240686 http://dx.doi.org/10.3390/ani7120098

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