Scales of Normality: Displays of Extreme Weight and Weight Loss in Blackpool 1920–1940

Developments in scientific and medical understanding of disability, as well as an influx of war-disabled veterans in 1914, led to transforming societal attitudes towards those with physical deformities. Thus, scholars suggest that the beginning of the twentieth century witnessed the sudden decline of freak shows as a popular form of entertainment. Whilst freak shows undeniably became less popular in metropolitan spaces such as London or Manchester, they thrived in seaside resorts; sites dedicated to the pursuit of leisure, pleasure and entertainment. This paper examines exhibitions of freakery at British seaside resorts from 1920 to 1940. Through examining the visual material and written reports associated with the displays of unusual bodies at the margins of British life, it argues that seaside freak shows remained centrally important forms of amusement in the twentieth century. Furthermore, it demonstrates how freak shows were constructed utilising public discourse relating to contemporary concepts of health, wellness and the ‘ideal’ or ‘average’ body. Focusing on Blackpool, the foremost health and pleasure resort of the period, this paper analyses exhibitions of extreme weight, to locate their role in the popular construction of ‘normal’ and ‘abnormal’ bodily size within contemporary British culture.