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Follow Your Heart: How Is Willingness to Pay Formed under Multiple Anchors?
In sales, a common promotional tactic is to supplement a required purchase (i.e., a focal product) by offering a free or discounted product (i.e., a supplementary product). The present research examines the contextual factors driving consumer evaluations of the supplementary product after the promot...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2017
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5743705/ https://www.ncbi.nlm.nih.gov/pubmed/29312098 http://dx.doi.org/10.3389/fpsyg.2017.02269 |