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The Effect of Branding to Promote Healthy Behavior: Reducing Tobacco Use among Youth and Young Adults
Policy interventions such as public health mass media campaigns disseminate messages in order to improve health-related knowledge, attitudes, beliefs and behaviors at the population level. Only more recently have campaigns that promote health-related behaviors adopted branding, a well-established ma...
Autores principales: | , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2017
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5750935/ https://www.ncbi.nlm.nih.gov/pubmed/29215555 http://dx.doi.org/10.3390/ijerph14121517 |