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The Effect of Branding to Promote Healthy Behavior: Reducing Tobacco Use among Youth and Young Adults

Policy interventions such as public health mass media campaigns disseminate messages in order to improve health-related knowledge, attitudes, beliefs and behaviors at the population level. Only more recently have campaigns that promote health-related behaviors adopted branding, a well-established ma...

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Detalles Bibliográficos
Autores principales:	Vallone, Donna, Greenberg, Marisa, Xiao, Haijun, Bennett, Morgane, Cantrell, Jennifer, Rath, Jessica, Hair, Elizabeth
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2017
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5750935/ https://www.ncbi.nlm.nih.gov/pubmed/29215555 http://dx.doi.org/10.3390/ijerph14121517

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