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Women's television watching and reproductive health behavior in Bangladesh

Bangladesh has made significant social, economic, and health progress in recent decades, yet many reproductive health indicators remain weak. Access to television (TV) is increasing rapidly and provides a potential mechanism for influencing health behavior. We present a conceptual framework for the...

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Detalles Bibliográficos
Autores principales: Rahman, Mizanur, Curtis, Siân L., Chakraborty, Nitai, Jamil, Kanta
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5769033/
https://www.ncbi.nlm.nih.gov/pubmed/29349243
http://dx.doi.org/10.1016/j.ssmph.2017.06.001
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author Rahman, Mizanur
Curtis, Siân L.
Chakraborty, Nitai
Jamil, Kanta
author_facet Rahman, Mizanur
Curtis, Siân L.
Chakraborty, Nitai
Jamil, Kanta
author_sort Rahman, Mizanur
collection PubMed
description Bangladesh has made significant social, economic, and health progress in recent decades, yet many reproductive health indicators remain weak. Access to television (TV) is increasing rapidly and provides a potential mechanism for influencing health behavior. We present a conceptual framework for the influence of different types of TV exposure on individual’s aspirations and health behavior through the mechanisms of observational learning and ideational change. We analyze data from two large national surveys conducted in 2010 and 2011 to examine the association between women’s TV watching and five reproductive health behaviors controlling for the effects of observed confounders. We find that TV watchers are significantly more likely to desire fewer children, are more likely to use contraceptives, and are less likely to have a birth in the two years before the survey. They are more likely to seek at least four antenatal care visits and to utilize a skilled birth attendant. Consequently, continued increase in the reach of TV and associated growth in TV viewing is potentially an important driver of health behaviors in the country.
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spelling pubmed-57690332018-01-18 Women's television watching and reproductive health behavior in Bangladesh Rahman, Mizanur Curtis, Siân L. Chakraborty, Nitai Jamil, Kanta SSM Popul Health Article Bangladesh has made significant social, economic, and health progress in recent decades, yet many reproductive health indicators remain weak. Access to television (TV) is increasing rapidly and provides a potential mechanism for influencing health behavior. We present a conceptual framework for the influence of different types of TV exposure on individual’s aspirations and health behavior through the mechanisms of observational learning and ideational change. We analyze data from two large national surveys conducted in 2010 and 2011 to examine the association between women’s TV watching and five reproductive health behaviors controlling for the effects of observed confounders. We find that TV watchers are significantly more likely to desire fewer children, are more likely to use contraceptives, and are less likely to have a birth in the two years before the survey. They are more likely to seek at least four antenatal care visits and to utilize a skilled birth attendant. Consequently, continued increase in the reach of TV and associated growth in TV viewing is potentially an important driver of health behaviors in the country. Elsevier 2017-06-15 /pmc/articles/PMC5769033/ /pubmed/29349243 http://dx.doi.org/10.1016/j.ssmph.2017.06.001 Text en © 2017 The Authors http://creativecommons.org/licenses/by-nc-nd/4.0/ This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
spellingShingle Article
Rahman, Mizanur
Curtis, Siân L.
Chakraborty, Nitai
Jamil, Kanta
Women's television watching and reproductive health behavior in Bangladesh
title Women's television watching and reproductive health behavior in Bangladesh
title_full Women's television watching and reproductive health behavior in Bangladesh
title_fullStr Women's television watching and reproductive health behavior in Bangladesh
title_full_unstemmed Women's television watching and reproductive health behavior in Bangladesh
title_short Women's television watching and reproductive health behavior in Bangladesh
title_sort women's television watching and reproductive health behavior in bangladesh
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5769033/
https://www.ncbi.nlm.nih.gov/pubmed/29349243
http://dx.doi.org/10.1016/j.ssmph.2017.06.001
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