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To IMPRES or to EXPRES? Exploiting comparative judgments to measure and visualize implicit and explicit preferences
We introduce an adaptation of the affect misattribution procedure (AMP), called the implicit preference scale (IMPRES). Participants who complete the IMPRES indicate their preference for one of two, simultaneously presented Chinese ideographs. Each ideograph is preceded by a briefly presented prime...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2018
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5774779/ https://www.ncbi.nlm.nih.gov/pubmed/29351345 http://dx.doi.org/10.1371/journal.pone.0191302 |