Features of alcohol harm reduction advertisements that most motivate reduced drinking among adults: an advertisement response study

OBJECTIVES: To improve the effectiveness of alcohol harm reduction mass media campaigns, this study aimed to (1) identify existing advertisements (ads) with greatest potential to motivate reduced alcohol consumption, (2) assess consistency across audience subgroups in ad effectiveness and (3) identi...

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Detalles Bibliográficos
Autores principales: Wakefield, Melanie A, Brennan, Emily, Dunstone, Kimberley, Durkin, Sarah J, Dixon, Helen G, Pettigrew, Simone, Slater, Michael D
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2017
Materias:
Public Health
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5775461/
https://www.ncbi.nlm.nih.gov/pubmed/28428186
http://dx.doi.org/10.1136/bmjopen-2016-014193

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