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Community pharmacy customer segmentation based on factors influencing their selection of pharmacy and over-the-counter medicines

BACKGROUND: Within the competitive pharmacy market environment, community pharmacies are required to develop efficient marketing strategies based on contemporary information about consumer behavior in order to attract clients and develop customer loyalty. OBJECTIVES: This study aimed to investigate...

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Detalles Bibliográficos
Autores principales:	Kevrekidis, Dimitrios Phaedon, Minarikova, Daniela, Markos, Angelos, Malovecka, Ivona, Minarik, Peter
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier 2018
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5783819/ https://www.ncbi.nlm.nih.gov/pubmed/29379331 http://dx.doi.org/10.1016/j.jsps.2017.11.002

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