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Branding Palliative Care Units by Avoiding the Terms “Palliative” and “Hospice”: A Nationwide Study in Taiwan
The term “palliative care” has a negative connotation and may act as a barrier to early patient referrals. Rebranding has thus been proposed as a strategy to reduce the negative perceptions associated with palliative care. For example, using the term “supportive care” instead of “palliative care” in...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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SAGE Publications
2017
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5798727/ https://www.ncbi.nlm.nih.gov/pubmed/28140730 http://dx.doi.org/10.1177/0046958016686449 |