Cargando…
Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging
This study tests a social identity based mechanism for the effectiveness of plain tobacco packaging legislation, introduced in Australia in December 2012, to reduce cigarette smoking. 178 Australian smokers rated their sense of identification with fellow smokers of their brand, positive brand stereo...
Autores principales: | , , , , , , , , |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier
2017
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5800577/ https://www.ncbi.nlm.nih.gov/pubmed/29450227 http://dx.doi.org/10.1016/j.abrep.2017.02.003 |
_version_ | 1783298223995092992 |
---|---|
author | Webb, Hugh Jones, Benjamin M. McNeill, Kathleen Lim, Li Frain, Andrew J. O'Brien, Kerry J. Skorich, Daniel P. Hoffmann, Peta Cruwys, Tegan |
author_facet | Webb, Hugh Jones, Benjamin M. McNeill, Kathleen Lim, Li Frain, Andrew J. O'Brien, Kerry J. Skorich, Daniel P. Hoffmann, Peta Cruwys, Tegan |
author_sort | Webb, Hugh |
collection | PubMed |
description | This study tests a social identity based mechanism for the effectiveness of plain tobacco packaging legislation, introduced in Australia in December 2012, to reduce cigarette smoking. 178 Australian smokers rated their sense of identification with fellow smokers of their brand, positive brand stereotypes, quitting behaviours and intentions, and smoking intensity, both before and seven months after the policy change. Mediation analyses showed that smokers, especially those who initially identified strongly with their brand, experienced a significant decrease in their brand identity following the introduction of plain packaging and this was associated with lower smoking behaviours and increased intentions to quit. The findings provide the first quantitative evidence that brand identities may help maintain smoking behaviour, and suggest the role of social-psychological processes in the effectiveness of public health policy. |
format | Online Article Text |
id | pubmed-5800577 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2017 |
publisher | Elsevier |
record_format | MEDLINE/PubMed |
spelling | pubmed-58005772018-02-15 Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging Webb, Hugh Jones, Benjamin M. McNeill, Kathleen Lim, Li Frain, Andrew J. O'Brien, Kerry J. Skorich, Daniel P. Hoffmann, Peta Cruwys, Tegan Addict Behav Rep Virtual Special Section on ‘Social identity and addictive behaviours’; Edited by Ian Albery, Dan Frings, Tegan Cruwys, and Genevieve Dingle This study tests a social identity based mechanism for the effectiveness of plain tobacco packaging legislation, introduced in Australia in December 2012, to reduce cigarette smoking. 178 Australian smokers rated their sense of identification with fellow smokers of their brand, positive brand stereotypes, quitting behaviours and intentions, and smoking intensity, both before and seven months after the policy change. Mediation analyses showed that smokers, especially those who initially identified strongly with their brand, experienced a significant decrease in their brand identity following the introduction of plain packaging and this was associated with lower smoking behaviours and increased intentions to quit. The findings provide the first quantitative evidence that brand identities may help maintain smoking behaviour, and suggest the role of social-psychological processes in the effectiveness of public health policy. Elsevier 2017-02-14 /pmc/articles/PMC5800577/ /pubmed/29450227 http://dx.doi.org/10.1016/j.abrep.2017.02.003 Text en © 2017 Published by Elsevier B.V. http://creativecommons.org/licenses/by-nc-nd/4.0/ This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). |
spellingShingle | Virtual Special Section on ‘Social identity and addictive behaviours’; Edited by Ian Albery, Dan Frings, Tegan Cruwys, and Genevieve Dingle Webb, Hugh Jones, Benjamin M. McNeill, Kathleen Lim, Li Frain, Andrew J. O'Brien, Kerry J. Skorich, Daniel P. Hoffmann, Peta Cruwys, Tegan Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging |
title | Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging |
title_full | Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging |
title_fullStr | Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging |
title_full_unstemmed | Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging |
title_short | Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging |
title_sort | smoke signals: the decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging |
topic | Virtual Special Section on ‘Social identity and addictive behaviours’; Edited by Ian Albery, Dan Frings, Tegan Cruwys, and Genevieve Dingle |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5800577/ https://www.ncbi.nlm.nih.gov/pubmed/29450227 http://dx.doi.org/10.1016/j.abrep.2017.02.003 |
work_keys_str_mv | AT webbhugh smokesignalsthedeclineofbrandidentitypredictsreducedsmokingbehaviourfollowingtheintroductionofplainpackaging AT jonesbenjaminm smokesignalsthedeclineofbrandidentitypredictsreducedsmokingbehaviourfollowingtheintroductionofplainpackaging AT mcneillkathleen smokesignalsthedeclineofbrandidentitypredictsreducedsmokingbehaviourfollowingtheintroductionofplainpackaging AT limli smokesignalsthedeclineofbrandidentitypredictsreducedsmokingbehaviourfollowingtheintroductionofplainpackaging AT frainandrewj smokesignalsthedeclineofbrandidentitypredictsreducedsmokingbehaviourfollowingtheintroductionofplainpackaging AT obrienkerryj smokesignalsthedeclineofbrandidentitypredictsreducedsmokingbehaviourfollowingtheintroductionofplainpackaging AT skorichdanielp smokesignalsthedeclineofbrandidentitypredictsreducedsmokingbehaviourfollowingtheintroductionofplainpackaging AT hoffmannpeta smokesignalsthedeclineofbrandidentitypredictsreducedsmokingbehaviourfollowingtheintroductionofplainpackaging AT cruwystegan smokesignalsthedeclineofbrandidentitypredictsreducedsmokingbehaviourfollowingtheintroductionofplainpackaging |