Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging

This study tests a social identity based mechanism for the effectiveness of plain tobacco packaging legislation, introduced in Australia in December 2012, to reduce cigarette smoking. 178 Australian smokers rated their sense of identification with fellow smokers of their brand, positive brand stereo...

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Detalles Bibliográficos
Autores principales: Webb, Hugh, Jones, Benjamin M., McNeill, Kathleen, Lim, Li, Frain, Andrew J., O'Brien, Kerry J., Skorich, Daniel P., Hoffmann, Peta, Cruwys, Tegan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2017
Materias:
Virtual Special Section on ‘Social identity and addictive behaviours’; Edited by Ian Albery, Dan Frings, Tegan Cruwys, and Genevieve Dingle
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5800577/
https://www.ncbi.nlm.nih.gov/pubmed/29450227
http://dx.doi.org/10.1016/j.abrep.2017.02.003

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