Testimonials and Informational Videos on Branded Prescription Drug Websites: Experimental Study to Assess Influence on Consumer Knowledge and Perceptions

BACKGROUND: Direct-to-consumer (DTC) promotion of prescription drugs can affect consumer behaviors and health outcomes, and Internet drug promotion is growing rapidly. Branded drug websites often capitalize on the multimedia capabilities of the Internet by using videos to emphasize drug benefits and...

Descripción completa

Detalles Bibliográficos
Autores principales: Sullivan, Helen W, O'Donoghue, Amie C, Gard Read, Jennifer, Amoozegar, Jacqueline B, Aikin, Kathryn J, Rupert, Douglas J
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2018
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5801518/
https://www.ncbi.nlm.nih.gov/pubmed/29362205
http://dx.doi.org/10.2196/jmir.7959

Ejemplares similares

Ejemplares similares