The Effect of Eye Contact Is Contingent on Visual Awareness

The present study explored how eye contact at different levels of visual awareness influences gaze-induced joint attention. We adopted a spatial-cueing paradigm, in which an averted gaze was used as an uninformative central cue for a joint-attention task. Prior to the onset of the averted-gaze cue, either supraliminal (Experiment 1) or subliminal (Experiment 2) eye contact was presented. The results revealed a larger subsequent gaze-cueing effect following supraliminal eye contact compared to a no-contact condition. In contrast, the gaze-cueing effect was smaller in the subliminal eye-contact condition than in the no-contact condition. These findings suggest that the facilitation effect of eye contact on coordinating social attention depends on visual awareness. Furthermore, subliminal eye contact might have an impact on subsequent social attention processes that differ from supraliminal eye contact. This study highlights the need to further investigate the role of eye contact in implicit social cognition.