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Characteristics of Human Brain Activity during the Evaluation of Service-to-Service Brand Extension

Brand extension is a marketing strategy to apply the previously established brand name into new goods or service. A number of studies have reported the characteristics of human event-related potentials (ERPs) in response to the evaluation of goods-to-goods brand extension. In contrast, human brain r...

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Detalles Bibliográficos
Autores principales:	Yang, Taeyang, Lee, Seungji, Seomoon, Eunbi, Kim, Sung-Phil
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2018
Materias:	Neuroscience
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5811480/ https://www.ncbi.nlm.nih.gov/pubmed/29479313 http://dx.doi.org/10.3389/fnhum.2018.00044

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