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Customer Discovery as the First Essential Step for Successful Health Information Technology System Development
OBJECTIVES: Customer discovery (CD) is a method to determine if there are actual customers for a product/service and what they would want before actually developing the product/service. This concept, however, is rather new to health information technology (IT) systems. Therefore, the aim of this pap...
Autores principales: | , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
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Korean Society of Medical Informatics
2018
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5820090/ https://www.ncbi.nlm.nih.gov/pubmed/29503756 http://dx.doi.org/10.4258/hir.2018.24.1.79 |
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author | Thamjamrassri, Punyotai Song, YuJin Tak, JaeHyun Kang, HoYong Kong, Hyoun-Joong Hong, Jeeyoung |
author_facet | Thamjamrassri, Punyotai Song, YuJin Tak, JaeHyun Kang, HoYong Kong, Hyoun-Joong Hong, Jeeyoung |
author_sort | Thamjamrassri, Punyotai |
collection | PubMed |
description | OBJECTIVES: Customer discovery (CD) is a method to determine if there are actual customers for a product/service and what they would want before actually developing the product/service. This concept, however, is rather new to health information technology (IT) systems. Therefore, the aim of this paper was to demonstrate how to use the CD method in developing a comprehensive health IT service for patients with knee/leg pain. METHODS: We participated in a 6-week I-Corps program to perform CD, in which we interviewed 55 people in person, by phone, or by video conference within 6 weeks: 4 weeks in the United States and 2 weeks in Korea. The interviewees included orthopedic doctors, physical therapists, physical trainers, physicians, researchers, pharmacists, vendors, and patients. By analyzing the interview data, the aim was to revise our business model accordingly. RESULTS: Using the CD approach enabled us to understand the customer segments and identify value propositions. We concluded that a facilitating tele-rehabilitation system is needed the most and that the most suitable customer segment is early stage arthritis patients. We identified a new design concept for the customer segment. Furthermore, CD is required to identify value propositions in detail. CONCLUSIONS: CD is crucial to determine a more desirable direction in developing health IT systems, and it can be a powerful tool to increase the potential for successful commercialization in the health IT field. |
format | Online Article Text |
id | pubmed-5820090 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2018 |
publisher | Korean Society of Medical Informatics |
record_format | MEDLINE/PubMed |
spelling | pubmed-58200902018-03-02 Customer Discovery as the First Essential Step for Successful Health Information Technology System Development Thamjamrassri, Punyotai Song, YuJin Tak, JaeHyun Kang, HoYong Kong, Hyoun-Joong Hong, Jeeyoung Healthc Inform Res Original Article OBJECTIVES: Customer discovery (CD) is a method to determine if there are actual customers for a product/service and what they would want before actually developing the product/service. This concept, however, is rather new to health information technology (IT) systems. Therefore, the aim of this paper was to demonstrate how to use the CD method in developing a comprehensive health IT service for patients with knee/leg pain. METHODS: We participated in a 6-week I-Corps program to perform CD, in which we interviewed 55 people in person, by phone, or by video conference within 6 weeks: 4 weeks in the United States and 2 weeks in Korea. The interviewees included orthopedic doctors, physical therapists, physical trainers, physicians, researchers, pharmacists, vendors, and patients. By analyzing the interview data, the aim was to revise our business model accordingly. RESULTS: Using the CD approach enabled us to understand the customer segments and identify value propositions. We concluded that a facilitating tele-rehabilitation system is needed the most and that the most suitable customer segment is early stage arthritis patients. We identified a new design concept for the customer segment. Furthermore, CD is required to identify value propositions in detail. CONCLUSIONS: CD is crucial to determine a more desirable direction in developing health IT systems, and it can be a powerful tool to increase the potential for successful commercialization in the health IT field. Korean Society of Medical Informatics 2018-01 2018-01-31 /pmc/articles/PMC5820090/ /pubmed/29503756 http://dx.doi.org/10.4258/hir.2018.24.1.79 Text en © 2018 The Korean Society of Medical Informatics http://creativecommons.org/licenses/by-nc/4.0/ This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/4.0/) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited. |
spellingShingle | Original Article Thamjamrassri, Punyotai Song, YuJin Tak, JaeHyun Kang, HoYong Kong, Hyoun-Joong Hong, Jeeyoung Customer Discovery as the First Essential Step for Successful Health Information Technology System Development |
title | Customer Discovery as the First Essential Step for Successful Health Information Technology System Development |
title_full | Customer Discovery as the First Essential Step for Successful Health Information Technology System Development |
title_fullStr | Customer Discovery as the First Essential Step for Successful Health Information Technology System Development |
title_full_unstemmed | Customer Discovery as the First Essential Step for Successful Health Information Technology System Development |
title_short | Customer Discovery as the First Essential Step for Successful Health Information Technology System Development |
title_sort | customer discovery as the first essential step for successful health information technology system development |
topic | Original Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5820090/ https://www.ncbi.nlm.nih.gov/pubmed/29503756 http://dx.doi.org/10.4258/hir.2018.24.1.79 |
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