Impact of Corporate Reputation on Brand Differentiation: An Empirical Study from Iranian Pharmaceutical Companies

The influence of company reputation or what is often referred to as corporate reputation on branding strategy and producing intangible asset for different industries has been researched in western countries, but there is a gap for the generalizability of findings to countries out of the United State...

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Detalles Bibliográficos
Autores principales: vahabzadeh, Afshin, vatanpour, Hossein, dinarvand, Rasoul, rajabzadeh, Ali, salamzadeh, Jamshid, mohammadzadeh, Mehdi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Shaheed Beheshti University of Medical Sciences 2017
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5843328/
https://www.ncbi.nlm.nih.gov/pubmed/29552075

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