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Benefits of mass customized products: moderating role of product involvement and fashion innovativeness
The objective of this study was to explore impacts and benefits of mass customized products on emotional product attachment, favorable attitudes toward a mass customization program, and the ongoing effect on loyalty intentions. This study further investigated how benefits, attachment, attitudes, and...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2018
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5857636/ https://www.ncbi.nlm.nih.gov/pubmed/29560452 http://dx.doi.org/10.1016/j.heliyon.2018.e00537 |