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Contemporary Aspects of Marketing in Clinical Trials Including Segments of IT and Technology Transfer

INTRODUCTION: The aim of this paper is to present the marketing strategy and the application of management (marketing management) and advertising in order to increase the efficiency of innovative approach in clinical trials that include and involve the use of new technologies and transfer of technol...

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Detalles Bibliográficos
Autores principales: Stamenovic, Milorad, Dobraca, Amra, Smajlovic, Mersiha
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Academy of Medical sciences 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5869228/
https://www.ncbi.nlm.nih.gov/pubmed/29719318
http://dx.doi.org/10.5455/aim.2018.26.67-70

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