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Comparing the Cost-Effectiveness of Campaigns Delivered via Various Combinations of Television and Online Media

BACKGROUND: Reflecting the increasing prevalence of online media, many mass media health campaigns are now delivered using both television (TV) and online media formats. The aim of this study was to evaluate a smoking cessation mass media campaign according to the cost-effectiveness of the various c...

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Detalles Bibliográficos
Autores principales:	Allom, Vanessa, Jongenelis, Michelle, Slevin, Terry, Keightley, Stacey, Phillips, Fiona, Beasley, Sarah, Pettigrew, Simone
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2018
Materias:	Public Health
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5876296/ https://www.ncbi.nlm.nih.gov/pubmed/29629366 http://dx.doi.org/10.3389/fpubh.2018.00083

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