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Frontal Brain Asymmetry and Willingness to Pay

Consumers frequently make decisions about how much they are willing to pay (WTP) for specific products and services, but little is known about the neural mechanisms underlying such calculations. In this study, we were interested in testing whether specific brain activation—the asymmetry in engagemen...

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Detalles Bibliográficos
Autores principales:	Ramsøy, Thomas Z., Skov, Martin, Christensen, Maiken K., Stahlhut, Carsten
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2018
Materias:	Neuroscience
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5890093/ https://www.ncbi.nlm.nih.gov/pubmed/29662432 http://dx.doi.org/10.3389/fnins.2018.00138

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