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Neuroforecasting Aggregate Choice
Advances in brain-imaging design and analysis have allowed investigators to use neural activity to predict individual choice, while emerging Internet markets have opened up new opportunities for forecasting aggregate choice. Here, we review emerging research that bridges these levels of analysis by...
Autores principales: | Knutson, Brian, Genevsky, Alexander |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
SAGE Publications
2018
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5892847/ https://www.ncbi.nlm.nih.gov/pubmed/29706726 http://dx.doi.org/10.1177/0963721417737877 |
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