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Association between a parent’s brand passion and a child’s brand passion: a moderated moderated-mediation model
PURPOSE: Both marketing scholars and brand managers have noted the importance of brand passion. They have increasingly emphasized how brand passion influences consumers’ psychological states and behaviors. In contrast, an almost negligible effort has been made to study whether the individual’s brand...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Dove Medical Press
2018
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5903831/ https://www.ncbi.nlm.nih.gov/pubmed/29695938 http://dx.doi.org/10.2147/PRBM.S161755 |