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Practices and values regarding milk consumption among pre-schoolers in Bangkok

Purpose: Thai government agencies and the business sector have been promoting milk consumption. Considering the robust and continual movements by those actors to promote milk consumption among children in Thailand at the national level, this study aims to investigate milk-consumption practices and v...

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Autores principales: Yothasamut, Jomkwan, Camfield, Laura, Pfeil, Michael
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Taylor & Francis 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5906937/
https://www.ncbi.nlm.nih.gov/pubmed/29667877
http://dx.doi.org/10.1080/17482631.2018.1461515
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author Yothasamut, Jomkwan
Camfield, Laura
Pfeil, Michael
author_facet Yothasamut, Jomkwan
Camfield, Laura
Pfeil, Michael
author_sort Yothasamut, Jomkwan
collection PubMed
description Purpose: Thai government agencies and the business sector have been promoting milk consumption. Considering the robust and continual movements by those actors to promote milk consumption among children in Thailand at the national level, this study aims to investigate milk-consumption practices and values towards milk consumption at pre-school, family and individual levels. Methods: This cross-sectional qualitative study employs observation and interview methods, along with the Ecological System Theory as a framework. Data were collected from three kindergartens used by families of varying socio-economic status, and the homes of 18 pre-schoolers, aged 3-5 years old, attending these kindergartens, from October 2013-September 2014. Results: Findings reveal kindergartens implemented daily routines to make children drink milk. Practices at home include (i) overfeeding of milk, (ii) preference for fortified milk and (iii) using sweetness to make children drink milk. These practices were underpinned by values that milk is good for children and good parents feed their children milk. These values, in combination with other macro-level measures such as the government’s milk-promotion campaigns and the milk industry’s marketing, influence the milk-drinking practices of pre-schoolers. Conclusion: The promotion of the benefits of milk prompted children to exceed the recommended milk consumption of 400ml per day. Balanced information on moderation in milk drinking was absent.
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spelling pubmed-59069372018-04-23 Practices and values regarding milk consumption among pre-schoolers in Bangkok Yothasamut, Jomkwan Camfield, Laura Pfeil, Michael Int J Qual Stud Health Well-being Empirical Studies Purpose: Thai government agencies and the business sector have been promoting milk consumption. Considering the robust and continual movements by those actors to promote milk consumption among children in Thailand at the national level, this study aims to investigate milk-consumption practices and values towards milk consumption at pre-school, family and individual levels. Methods: This cross-sectional qualitative study employs observation and interview methods, along with the Ecological System Theory as a framework. Data were collected from three kindergartens used by families of varying socio-economic status, and the homes of 18 pre-schoolers, aged 3-5 years old, attending these kindergartens, from October 2013-September 2014. Results: Findings reveal kindergartens implemented daily routines to make children drink milk. Practices at home include (i) overfeeding of milk, (ii) preference for fortified milk and (iii) using sweetness to make children drink milk. These practices were underpinned by values that milk is good for children and good parents feed their children milk. These values, in combination with other macro-level measures such as the government’s milk-promotion campaigns and the milk industry’s marketing, influence the milk-drinking practices of pre-schoolers. Conclusion: The promotion of the benefits of milk prompted children to exceed the recommended milk consumption of 400ml per day. Balanced information on moderation in milk drinking was absent. Taylor & Francis 2018-04-18 /pmc/articles/PMC5906937/ /pubmed/29667877 http://dx.doi.org/10.1080/17482631.2018.1461515 Text en © 2018 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. http://creativecommons.org/licenses/by/4.0/ This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Empirical Studies
Yothasamut, Jomkwan
Camfield, Laura
Pfeil, Michael
Practices and values regarding milk consumption among pre-schoolers in Bangkok
title Practices and values regarding milk consumption among pre-schoolers in Bangkok
title_full Practices and values regarding milk consumption among pre-schoolers in Bangkok
title_fullStr Practices and values regarding milk consumption among pre-schoolers in Bangkok
title_full_unstemmed Practices and values regarding milk consumption among pre-schoolers in Bangkok
title_short Practices and values regarding milk consumption among pre-schoolers in Bangkok
title_sort practices and values regarding milk consumption among pre-schoolers in bangkok
topic Empirical Studies
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5906937/
https://www.ncbi.nlm.nih.gov/pubmed/29667877
http://dx.doi.org/10.1080/17482631.2018.1461515
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