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Inducing preference reversals in aesthetic choices for paintings: Introducing the contrast paradigm
Understanding what leads people to reverse their choices is important in many domains. We introduce a contrast paradigm for studying reversals in choices—here between pairs of abstract paintings—implemented in both within-subject (Experiment 1; N = 320) and between-subject (Experiment 2; N = 384) de...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2018
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5908093/ https://www.ncbi.nlm.nih.gov/pubmed/29672641 http://dx.doi.org/10.1371/journal.pone.0196246 |