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Alcohol Content in the ‘Hyper-Reality’ MTV Show ‘Geordie Shore’

AIM: To quantify the occurrence of alcohol content, including alcohol branding, in the popular primetime television UK Reality TV show ‘Geordie Shore’ Series 11. METHODS: A 1-min interval coding content analysis of alcohol content in the entire DVD Series 11 of ‘Geordie Shore’ (10 episodes). Occurre...

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Detalles Bibliográficos
Autores principales: Lowe, Eden, Britton, John, Cranwell, Jo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Oxford University Press 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5913666/
https://www.ncbi.nlm.nih.gov/pubmed/29365032
http://dx.doi.org/10.1093/alcalc/agx116
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author Lowe, Eden
Britton, John
Cranwell, Jo
author_facet Lowe, Eden
Britton, John
Cranwell, Jo
author_sort Lowe, Eden
collection PubMed
description AIM: To quantify the occurrence of alcohol content, including alcohol branding, in the popular primetime television UK Reality TV show ‘Geordie Shore’ Series 11. METHODS: A 1-min interval coding content analysis of alcohol content in the entire DVD Series 11 of ‘Geordie Shore’ (10 episodes). Occurrence of alcohol use, implied use, other alcohol reference/paraphernalia or branding was recorded. RESULTS: All categories of alcohol were present in all episodes. ‘Any alcohol’ content occurred in 78%, ‘actual alcohol use’ in 30%, ‘inferred alcohol use’ in 72%, and all ‘other’ alcohol references occurred in 59% of all coding intervals (ACIs), respectively. Brand appearances occurred in 23% of ACIs. The most frequently observed alcohol brand was Smirnoff which appeared in 43% of all brand appearances. Episodes categorized as suitable for viewing by adolescents below the legal drinking age of 18 years comprised of 61% of all brand appearances. CONCLUSIONS: Alcohol content, including branding, is highly prevalent in the UK Reality TV show ‘Geordie Shore’ Series 11. Two-thirds of all alcohol branding occurred in episodes age-rated by the British Board of Film Classification (BBFC) as suitable for viewers aged 15 years. The organizations OfCom, Advertising Standards Authority (ASA) and the Portman Group should implement more effective policies to reduce adolescent exposure to on-screen drinking. The drinks industry should consider demanding the withdrawal of their brands from the show. SHORT SUMMARY: Alcohol content, including branding, is highly prevalent in the MTV reality TV show ‘Geordie Shore’ Series 11. Current alcohol regulation is failing to protect young viewers from exposure to such content.
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spelling pubmed-59136662018-04-30 Alcohol Content in the ‘Hyper-Reality’ MTV Show ‘Geordie Shore’ Lowe, Eden Britton, John Cranwell, Jo Alcohol Alcohol Original Manuscript AIM: To quantify the occurrence of alcohol content, including alcohol branding, in the popular primetime television UK Reality TV show ‘Geordie Shore’ Series 11. METHODS: A 1-min interval coding content analysis of alcohol content in the entire DVD Series 11 of ‘Geordie Shore’ (10 episodes). Occurrence of alcohol use, implied use, other alcohol reference/paraphernalia or branding was recorded. RESULTS: All categories of alcohol were present in all episodes. ‘Any alcohol’ content occurred in 78%, ‘actual alcohol use’ in 30%, ‘inferred alcohol use’ in 72%, and all ‘other’ alcohol references occurred in 59% of all coding intervals (ACIs), respectively. Brand appearances occurred in 23% of ACIs. The most frequently observed alcohol brand was Smirnoff which appeared in 43% of all brand appearances. Episodes categorized as suitable for viewing by adolescents below the legal drinking age of 18 years comprised of 61% of all brand appearances. CONCLUSIONS: Alcohol content, including branding, is highly prevalent in the UK Reality TV show ‘Geordie Shore’ Series 11. Two-thirds of all alcohol branding occurred in episodes age-rated by the British Board of Film Classification (BBFC) as suitable for viewers aged 15 years. The organizations OfCom, Advertising Standards Authority (ASA) and the Portman Group should implement more effective policies to reduce adolescent exposure to on-screen drinking. The drinks industry should consider demanding the withdrawal of their brands from the show. SHORT SUMMARY: Alcohol content, including branding, is highly prevalent in the MTV reality TV show ‘Geordie Shore’ Series 11. Current alcohol regulation is failing to protect young viewers from exposure to such content. Oxford University Press 2018-05 2018-01-21 /pmc/articles/PMC5913666/ /pubmed/29365032 http://dx.doi.org/10.1093/alcalc/agx116 Text en © The Author(s) 2018. Medical Council on Alcohol and Oxford University Press. http://creativecommons.org/licenses/by-nc/4.0/ This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited. For commercial re-use, please contact journals.permissions@oup.com
spellingShingle Original Manuscript
Lowe, Eden
Britton, John
Cranwell, Jo
Alcohol Content in the ‘Hyper-Reality’ MTV Show ‘Geordie Shore’
title Alcohol Content in the ‘Hyper-Reality’ MTV Show ‘Geordie Shore’
title_full Alcohol Content in the ‘Hyper-Reality’ MTV Show ‘Geordie Shore’
title_fullStr Alcohol Content in the ‘Hyper-Reality’ MTV Show ‘Geordie Shore’
title_full_unstemmed Alcohol Content in the ‘Hyper-Reality’ MTV Show ‘Geordie Shore’
title_short Alcohol Content in the ‘Hyper-Reality’ MTV Show ‘Geordie Shore’
title_sort alcohol content in the ‘hyper-reality’ mtv show ‘geordie shore’
topic Original Manuscript
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5913666/
https://www.ncbi.nlm.nih.gov/pubmed/29365032
http://dx.doi.org/10.1093/alcalc/agx116
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