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Impact of consumer power on consumers’ reactions to corporate transgression
We addressed how individuals’ power influences their judgments regarding corporate transgressions. Based on the Situated Focus Theory of Power, which theorizes that powerful people respond more in accordance to circumstantial factors, we tested the interaction of power and the type of corporate disc...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2018
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5933779/ https://www.ncbi.nlm.nih.gov/pubmed/29723306 http://dx.doi.org/10.1371/journal.pone.0196819 |