Cargando…
Impact of consumer power on consumers’ reactions to corporate transgression
We addressed how individuals’ power influences their judgments regarding corporate transgressions. Based on the Situated Focus Theory of Power, which theorizes that powerful people respond more in accordance to circumstantial factors, we tested the interaction of power and the type of corporate disc...
Autores principales: | Hashimoto, Takaaki, Karasawa, Kaori |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2018
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5933779/ https://www.ncbi.nlm.nih.gov/pubmed/29723306 http://dx.doi.org/10.1371/journal.pone.0196819 |
Ejemplares similares
-
Struggling With Business Corporate Cynical Impression? Powerful Methods of CSR to Enhance Corporate Image and Consumer Purchase Intention
por: Avotra, Andrianarivo Andriandafiarisoa Ralison Ny, et al.
Publicado: (2021) -
Consumers’ Corporate Social Responsibility Perception and Anti-Consumer Awareness: Roles of Compassion and Corporate Social Responsibility Authenticity in South Korea
por: Ko, Sung-Hoon, et al.
Publicado: (2023) -
The Untapped Power of Soda Taxes: Incentivizing Consumers, Generating Revenue, and Altering Corporate Behavior
por: Roache, Sarah A., et al.
Publicado: (2017) -
Making Green Stuff? Effects of Corporate Greenwashing on Consumers
por: De Jong, Menno D. T., et al.
Publicado: (2017) -
The Influence of Self-Expansion and Consumer Engagement on Consumers’ Continuous Participation in Virtual Corporate Social Responsibility Co-Creation
por: Nie, Jinjun, et al.
Publicado: (2023)