Beauty‐related perceptual bias: Who captures the mind of the beholder?

INTRODUCTION: To explore the beauty‐related perceptual bias and answers the question: Who can capture the mind of the beholder? Many studies have explored the specificity of human faces through ERP or other ways, and the materials they used are general human faces and other objects. Therefore, we want to further explore the difference between attractive faces and beautiful objects such as flowers. METHODS: We recorded the eye movement of 22 male observers and 23 female observers using a standard two‐alternative forced choice. RESULTS: (1) The attractive faces were looked at longer and more often in comparison with the beautiful flowers; (2) fixation counts of female participants are more than male participants; and (3) the participants watched the beautiful flowers first, followed by the attractive faces, but there was no significant difference on the first fixation duration between the beautiful flowers and the attractive faces. CONCLUSIONS: The data in this study may suggest that people prefer attractive faces to beautiful flowers.