Linking product design to consumer behavior: the moderating role of consumption experience

BACKGROUND: Previous investigations of product design broadly link aesthetic, functional, and symbolic designs to sales growth, high turnover, and market share. However, the effect of product design dimensions on consumer willingness-to-buy (WTB) and word-of-mouth (WOM) is virtually ignored by consu...

Descripción completa

Detalles Bibliográficos
Autores principales: Gilal, Naeem Gul, Zhang, Jing, Gilal, Faheem Gul
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Dove Medical Press 2018
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5957053/
https://www.ncbi.nlm.nih.gov/pubmed/29785145
http://dx.doi.org/10.2147/PRBM.S161384

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5957053/
https://www.ncbi.nlm.nih.gov/pubmed/29785145
http://dx.doi.org/10.2147/PRBM.S161384

Ejemplares similares