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Linking product design to consumer behavior: the moderating role of consumption experience

BACKGROUND: Previous investigations of product design broadly link aesthetic, functional, and symbolic designs to sales growth, high turnover, and market share. However, the effect of product design dimensions on consumer willingness-to-buy (WTB) and word-of-mouth (WOM) is virtually ignored by consu...

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Detalles Bibliográficos
Autores principales:	Gilal, Naeem Gul, Zhang, Jing, Gilal, Faheem Gul
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Dove Medical Press 2018
Materias:	Original Research
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5957053/ https://www.ncbi.nlm.nih.gov/pubmed/29785145 http://dx.doi.org/10.2147/PRBM.S161384

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