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Narratives boost entrepreneurial attitudes: Making an entrepreneurial career attractive?
This article analyses the impact of narratives on entrepreneurial attitudes and intentions. To this end, a quasi‐experiment was conducted to evaluate web‐based entrepreneurial narratives. The paired‐sample tests and regression analysis use a sample of 466 people from Austria, Finland, and Greece and...
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
John Wiley and Sons Inc.
2018
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5969248/ https://www.ncbi.nlm.nih.gov/pubmed/29863170 http://dx.doi.org/10.1111/ejed.12274 |
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author | Fellnhofer, Katharina |
author_facet | Fellnhofer, Katharina |
author_sort | Fellnhofer, Katharina |
collection | PubMed |
description | This article analyses the impact of narratives on entrepreneurial attitudes and intentions. To this end, a quasi‐experiment was conducted to evaluate web‐based entrepreneurial narratives. The paired‐sample tests and regression analysis use a sample of 466 people from Austria, Finland, and Greece and indicate that individuals’ perceptions of the desirability of entrepreneurship and entrepreneurial intention are significantly different before and after exposure to entrepreneurial narratives. Furthermore, the findings indicate that perceptions of the feasibility of entrepreneurship are more strongly affected by videos than by cases. From a policy perspective, this study raises awareness that entrepreneurship is an attractive career path. |
format | Online Article Text |
id | pubmed-5969248 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2018 |
publisher | John Wiley and Sons Inc. |
record_format | MEDLINE/PubMed |
spelling | pubmed-59692482018-05-30 Narratives boost entrepreneurial attitudes: Making an entrepreneurial career attractive? Fellnhofer, Katharina Eur J Educ Part II: Original Articles This article analyses the impact of narratives on entrepreneurial attitudes and intentions. To this end, a quasi‐experiment was conducted to evaluate web‐based entrepreneurial narratives. The paired‐sample tests and regression analysis use a sample of 466 people from Austria, Finland, and Greece and indicate that individuals’ perceptions of the desirability of entrepreneurship and entrepreneurial intention are significantly different before and after exposure to entrepreneurial narratives. Furthermore, the findings indicate that perceptions of the feasibility of entrepreneurship are more strongly affected by videos than by cases. From a policy perspective, this study raises awareness that entrepreneurship is an attractive career path. John Wiley and Sons Inc. 2018-04-17 2018-06 /pmc/articles/PMC5969248/ /pubmed/29863170 http://dx.doi.org/10.1111/ejed.12274 Text en © 2018 The Authors. European Journal of Education published by John Wiley & Sons Ltd. This is an open access article under the terms of the http://creativecommons.org/licenses/by/4.0/ License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited. |
spellingShingle | Part II: Original Articles Fellnhofer, Katharina Narratives boost entrepreneurial attitudes: Making an entrepreneurial career attractive? |
title | Narratives boost entrepreneurial attitudes: Making an entrepreneurial career attractive?
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title_full | Narratives boost entrepreneurial attitudes: Making an entrepreneurial career attractive?
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title_fullStr | Narratives boost entrepreneurial attitudes: Making an entrepreneurial career attractive?
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title_full_unstemmed | Narratives boost entrepreneurial attitudes: Making an entrepreneurial career attractive?
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title_short | Narratives boost entrepreneurial attitudes: Making an entrepreneurial career attractive?
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title_sort | narratives boost entrepreneurial attitudes: making an entrepreneurial career attractive? |
topic | Part II: Original Articles |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5969248/ https://www.ncbi.nlm.nih.gov/pubmed/29863170 http://dx.doi.org/10.1111/ejed.12274 |
work_keys_str_mv | AT fellnhoferkatharina narrativesboostentrepreneurialattitudesmakinganentrepreneurialcareerattractive |