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Consumer switching intentions for telecoms services: evidence from Ireland

Despite long-standing market liberalisation and efforts to reduce switching costs, many consumers have never switched telecoms provider. This paper investigates how consumer and service characteristics relate to switching intentions, using a sample of fixed-line broadband, mobile telephony and landl...

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Detalles Bibliográficos
Autores principales: Lunn, Peter D., Lyons, Sean
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5986302/
https://www.ncbi.nlm.nih.gov/pubmed/29872755
http://dx.doi.org/10.1016/j.heliyon.2018.e00618