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Consumer switching intentions for telecoms services: evidence from Ireland
Despite long-standing market liberalisation and efforts to reduce switching costs, many consumers have never switched telecoms provider. This paper investigates how consumer and service characteristics relate to switching intentions, using a sample of fixed-line broadband, mobile telephony and landl...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2018
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5986302/ https://www.ncbi.nlm.nih.gov/pubmed/29872755 http://dx.doi.org/10.1016/j.heliyon.2018.e00618 |