Data survey on the effect of product features on competitive advantage of selected firms in Nigeria

The main objective of this study was to present a data article that investigates the effect product features on firm's competitive advantage. Few studies have examined how the features of a product could help in driving the competitive advantage of a firm. Descriptive research method was used....

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Autores principales: Olokundun, Maxwell, Iyiola, Oladele, ibidunni, Stephen, Falola, Hezekiah, Salau, Odunayo, Amaihian, Augusta, Peter, Fred, Borishade, Taiye
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2018
Materias:
Business, Management and Accounting   
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5996723/
https://www.ncbi.nlm.nih.gov/pubmed/29900268
http://dx.doi.org/10.1016/j.dib.2018.03.134
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author Olokundun, Maxwell
Iyiola, Oladele
ibidunni, Stephen
Falola, Hezekiah
Salau, Odunayo
Amaihian, Augusta
Peter, Fred
Borishade, Taiye
author_facet Olokundun, Maxwell
Iyiola, Oladele
ibidunni, Stephen
Falola, Hezekiah
Salau, Odunayo
Amaihian, Augusta
Peter, Fred
Borishade, Taiye
author_sort Olokundun, Maxwell
collection PubMed
description The main objective of this study was to present a data article that investigates the effect product features on firm's competitive advantage. Few studies have examined how the features of a product could help in driving the competitive advantage of a firm. Descriptive research method was used. Statistical Package for Social Sciences (SPSS 22) was engaged for analysis of one hundred and fifty (150) valid questionnaire which were completed by small business owners registered under small and medium scale enterprises development of Nigeria (SMEDAN). Stratified and simple random sampling techniques were employed; reliability and validity procedures were also confirmed. The field data set is made publicly available to enable critical or extended analysis.
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spelling pubmed-59967232018-06-13 Data survey on the effect of product features on competitive advantage of selected firms in Nigeria Olokundun, Maxwell Iyiola, Oladele ibidunni, Stephen Falola, Hezekiah Salau, Odunayo Amaihian, Augusta Peter, Fred Borishade, Taiye Data Brief Business, Management and Accounting    The main objective of this study was to present a data article that investigates the effect product features on firm's competitive advantage. Few studies have examined how the features of a product could help in driving the competitive advantage of a firm. Descriptive research method was used. Statistical Package for Social Sciences (SPSS 22) was engaged for analysis of one hundred and fifty (150) valid questionnaire which were completed by small business owners registered under small and medium scale enterprises development of Nigeria (SMEDAN). Stratified and simple random sampling techniques were employed; reliability and validity procedures were also confirmed. The field data set is made publicly available to enable critical or extended analysis. Elsevier 2018-04-04 /pmc/articles/PMC5996723/ /pubmed/29900268 http://dx.doi.org/10.1016/j.dib.2018.03.134 Text en © 2018 The Authors http://creativecommons.org/licenses/by/4.0/ This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Business, Management and Accounting   
Olokundun, Maxwell
Iyiola, Oladele
ibidunni, Stephen
Falola, Hezekiah
Salau, Odunayo
Amaihian, Augusta
Peter, Fred
Borishade, Taiye
Data survey on the effect of product features on competitive advantage of selected firms in Nigeria
title Data survey on the effect of product features on competitive advantage of selected firms in Nigeria
title_full Data survey on the effect of product features on competitive advantage of selected firms in Nigeria
title_fullStr Data survey on the effect of product features on competitive advantage of selected firms in Nigeria
title_full_unstemmed Data survey on the effect of product features on competitive advantage of selected firms in Nigeria
title_short Data survey on the effect of product features on competitive advantage of selected firms in Nigeria
title_sort data survey on the effect of product features on competitive advantage of selected firms in nigeria
topic Business, Management and Accounting   
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5996723/
https://www.ncbi.nlm.nih.gov/pubmed/29900268
http://dx.doi.org/10.1016/j.dib.2018.03.134
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