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Data survey on the effect of product features on competitive advantage of selected firms in Nigeria
The main objective of this study was to present a data article that investigates the effect product features on firm's competitive advantage. Few studies have examined how the features of a product could help in driving the competitive advantage of a firm. Descriptive research method was used....
| Autores principales: | , , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2018
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5996723/ https://www.ncbi.nlm.nih.gov/pubmed/29900268 http://dx.doi.org/10.1016/j.dib.2018.03.134 |