Integrating self-determined needs into the relationship among product design, willingness-to-pay a premium, and word-of-mouth: a cross-cultural gender-specific study

BACKGROUND: The present study integrates self-determined needs satisfaction into a relationship between product design (eg, aesthetic, functional, and symbolic design) and consumer behavior (eg, willingness-to-pay [WTP] a premium and negative word-of-mouth [WOM]) and to explore whether gender can di...

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Detalles Bibliográficos
Autores principales: Gilal, Faheem Gul, Zhang, Jian, Gilal, Naeem Gul, Gilal, Rukhsana Gul
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Dove Medical Press 2018
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5996856/
https://www.ncbi.nlm.nih.gov/pubmed/29922102
http://dx.doi.org/10.2147/PRBM.S161269

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