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Dataset on brand culture and perceived value of offerings to customers in the hospitality industry in Nigeria

This study critically examines the role of brand culture in influencing the perceived value of offerings to customers within the hospitality industry in Nigeria. In today's competitive market, the extent at which organizations disregard the importance of developing a strong brand culture before...

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Detalles Bibliográficos
Autores principales:	Dirisu, Joy, Worlu, Rowland, Osibanjo, Adewale, Borisade, Taiye, Olokundun, Maxwell, Atolagbe, Tolu, Obi, James
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier 2018
Materias:	Business, Management and Accounting
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5997623/ https://www.ncbi.nlm.nih.gov/pubmed/29900334 http://dx.doi.org/10.1016/j.dib.2018.04.147

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