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#ec: Findings and implications from a quantitative content analysis of tweets about emergency contraception
Twitter, a popular social media, helps users around the world quickly share and receive information. The way in which Twitter frames health issues – especially controversial issues like emergency contraception (EC) – can influence public opinion. The current study analyzed all English-language EC-re...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
SAGE Publications
2016
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6001247/ https://www.ncbi.nlm.nih.gov/pubmed/29942548 http://dx.doi.org/10.1177/2055207615625035 |
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author | Gurman, Tilly A Clark, Tiffany |
author_facet | Gurman, Tilly A Clark, Tiffany |
author_sort | Gurman, Tilly A |
collection | PubMed |
description | Twitter, a popular social media, helps users around the world quickly share and receive information. The way in which Twitter frames health issues – especially controversial issues like emergency contraception (EC) – can influence public opinion. The current study analyzed all English-language EC-related tweets from March 2011 (n = 3535). Variables measured user characteristics (e.g. gender), content (e.g. news, humor), Twitter-specific strategy (e.g. retweet), and certain time periods (e.g. weekends). The analysis applied chi-square and regression analyses to the variables. Tweets most frequently focused on content related to news (27.27%), accessing EC (27.27%), and humor (25.63%). Among tweets that were shared, however, the most common content included humor, followed by personal/vicarious experience. Although only 5.54% of shared tweets mentioned promiscuity, this content category had the strongest odds for being shared (OR = 1.51; p = 0.031). The tweet content with lowest odds of being shared were side effects (OR = 0.24; p < 0.001), drug safety (OR = 0.44; p < 0.001), and news (OR = 0.44; p < 0.001). Tweets with the greatest odds of having been sent on a weekend sought advice (OR = 1.94; p = 0.012), addressed personal or vicarious experience (OR = 1.91; p < 0.001), or contained humor (OR = 1.56; p < 0.001). Similar patterns occurred in tweets sent around St. Patrick’s Day. Only a few differences were found in the ways in which male and female individuals discussed EC on Twitter. In particular, when compared to males, females mentioned birth control (p = 0.002), EC side effects (p = 0.024), and issues related to responsibility (p = 0.003) more often than expected. Study findings offer timely and practical suggestions for public health professionals wanting to communicate about EC via Twitter. |
format | Online Article Text |
id | pubmed-6001247 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2016 |
publisher | SAGE Publications |
record_format | MEDLINE/PubMed |
spelling | pubmed-60012472018-06-25 #ec: Findings and implications from a quantitative content analysis of tweets about emergency contraception Gurman, Tilly A Clark, Tiffany Digit Health Original Research Twitter, a popular social media, helps users around the world quickly share and receive information. The way in which Twitter frames health issues – especially controversial issues like emergency contraception (EC) – can influence public opinion. The current study analyzed all English-language EC-related tweets from March 2011 (n = 3535). Variables measured user characteristics (e.g. gender), content (e.g. news, humor), Twitter-specific strategy (e.g. retweet), and certain time periods (e.g. weekends). The analysis applied chi-square and regression analyses to the variables. Tweets most frequently focused on content related to news (27.27%), accessing EC (27.27%), and humor (25.63%). Among tweets that were shared, however, the most common content included humor, followed by personal/vicarious experience. Although only 5.54% of shared tweets mentioned promiscuity, this content category had the strongest odds for being shared (OR = 1.51; p = 0.031). The tweet content with lowest odds of being shared were side effects (OR = 0.24; p < 0.001), drug safety (OR = 0.44; p < 0.001), and news (OR = 0.44; p < 0.001). Tweets with the greatest odds of having been sent on a weekend sought advice (OR = 1.94; p = 0.012), addressed personal or vicarious experience (OR = 1.91; p < 0.001), or contained humor (OR = 1.56; p < 0.001). Similar patterns occurred in tweets sent around St. Patrick’s Day. Only a few differences were found in the ways in which male and female individuals discussed EC on Twitter. In particular, when compared to males, females mentioned birth control (p = 0.002), EC side effects (p = 0.024), and issues related to responsibility (p = 0.003) more often than expected. Study findings offer timely and practical suggestions for public health professionals wanting to communicate about EC via Twitter. SAGE Publications 2016-01-19 /pmc/articles/PMC6001247/ /pubmed/29942548 http://dx.doi.org/10.1177/2055207615625035 Text en © The Author(s) 2016 http://creativecommons.org/licenses/by-nc/3.0/ This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 3.0 License (http://www.creativecommons.org/licenses/by-nc/3.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page(https://us.sagepub.com/en-us/nam/open-access-at-sage). |
spellingShingle | Original Research Gurman, Tilly A Clark, Tiffany #ec: Findings and implications from a quantitative content analysis of tweets about emergency contraception |
title | #ec: Findings and implications from a quantitative content analysis of tweets about emergency contraception |
title_full | #ec: Findings and implications from a quantitative content analysis of tweets about emergency contraception |
title_fullStr | #ec: Findings and implications from a quantitative content analysis of tweets about emergency contraception |
title_full_unstemmed | #ec: Findings and implications from a quantitative content analysis of tweets about emergency contraception |
title_short | #ec: Findings and implications from a quantitative content analysis of tweets about emergency contraception |
title_sort | #ec: findings and implications from a quantitative content analysis of tweets about emergency contraception |
topic | Original Research |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6001247/ https://www.ncbi.nlm.nih.gov/pubmed/29942548 http://dx.doi.org/10.1177/2055207615625035 |
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