An investigation of strategies used in alcohol brand marketing and alcohol-related health promotion on Facebook

OBJECTIVE: Alcohol brands are incorporating social networking sites (SNS) into their marketing programmes. SNS are also being used to reduce alcohol consumption and harms by health promotion organisations. Marketing via SNS can attempt to influence consumers using a range of strategies from traditio...

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Detalles Bibliográficos
Autores principales: Lim, Megan SC, Hare, James D, Carrotte, Elise R, Dietze, Paul M
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2016
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6001269/
https://www.ncbi.nlm.nih.gov/pubmed/29942554
http://dx.doi.org/10.1177/2055207616647305

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