An Exception to Mental Simulation: No Evidence for Embodied Odor Language

Do we mentally simulate olfactory information? We investigated mental simulation of odors and sounds in two experiments. Participants retained a word while they smelled an odor or heard a sound, then rated odor/sound intensity and recalled the word. Later odor/sound recognition was also tested, and pleasantness and familiarity judgments were collected. Word recall was slower when the sound and sound‐word mismatched (e.g., bee sound with the word typhoon). Sound recognition was higher when sounds were paired with a match or near‐match word (e.g., bee sound with bee or buzzer). This indicates sound‐words are mentally simulated. However, using the same paradigm no memory effects were observed for odor. Instead it appears odor‐words only affect lexical‐semantic representations, demonstrated by higher ratings of odor intensity and pleasantness when an odor was paired with a match or near‐match word (e.g., peach odor with peach or mango). These results suggest fundamental differences in how odor and sound‐words are represented.