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The Early Facilitative and Late Contextual Specific Effect of the Color Red on Attentional Processing
Many studies have proved that color represents a variety of emotionally meaningful information. Researchers have proposed that context information endows colors with different associated meanings, and elicits corresponding behavior. Others have contended that the color red intensifies the stimulus’...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2018
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6008538/ https://www.ncbi.nlm.nih.gov/pubmed/29950979 http://dx.doi.org/10.3389/fnhum.2018.00224 |
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author | Xia, Tao Qi, Zhengyang Shi, Jiaxin Zhang, Mingming Luo, Wenbo |
author_facet | Xia, Tao Qi, Zhengyang Shi, Jiaxin Zhang, Mingming Luo, Wenbo |
author_sort | Xia, Tao |
collection | PubMed |
description | Many studies have proved that color represents a variety of emotionally meaningful information. Researchers have proposed that context information endows colors with different associated meanings, and elicits corresponding behavior. Others have contended that the color red intensifies the stimulus’ existing valence or motivation tendency in the early processing step. The present study attempts to incorporate these two effects of the color red to explore their differences in a dot probe task, using event-related potential (ERP). Our ERP results indicate that the color red intensifies the initial attention to emotion-congruent conditions, as indicated by the P1 component. However, the colors red and green lead to sustained attention to the expression of anger and happiness, respectively, but not fear, as shown by the late positive complex component (all results are available at: https://osf.io/k3b8c/). This study found the different processing stages of the effect of the color red during attentional processing in a discrete emotional context, using ERPs, and may refine the Color-in-Context theory. |
format | Online Article Text |
id | pubmed-6008538 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2018 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-60085382018-06-27 The Early Facilitative and Late Contextual Specific Effect of the Color Red on Attentional Processing Xia, Tao Qi, Zhengyang Shi, Jiaxin Zhang, Mingming Luo, Wenbo Front Hum Neurosci Neuroscience Many studies have proved that color represents a variety of emotionally meaningful information. Researchers have proposed that context information endows colors with different associated meanings, and elicits corresponding behavior. Others have contended that the color red intensifies the stimulus’ existing valence or motivation tendency in the early processing step. The present study attempts to incorporate these two effects of the color red to explore their differences in a dot probe task, using event-related potential (ERP). Our ERP results indicate that the color red intensifies the initial attention to emotion-congruent conditions, as indicated by the P1 component. However, the colors red and green lead to sustained attention to the expression of anger and happiness, respectively, but not fear, as shown by the late positive complex component (all results are available at: https://osf.io/k3b8c/). This study found the different processing stages of the effect of the color red during attentional processing in a discrete emotional context, using ERPs, and may refine the Color-in-Context theory. Frontiers Media S.A. 2018-06-11 /pmc/articles/PMC6008538/ /pubmed/29950979 http://dx.doi.org/10.3389/fnhum.2018.00224 Text en Copyright © 2018 Xia, Qi, Shi, Zhang and Luo. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Neuroscience Xia, Tao Qi, Zhengyang Shi, Jiaxin Zhang, Mingming Luo, Wenbo The Early Facilitative and Late Contextual Specific Effect of the Color Red on Attentional Processing |
title | The Early Facilitative and Late Contextual Specific Effect of the Color Red on Attentional Processing |
title_full | The Early Facilitative and Late Contextual Specific Effect of the Color Red on Attentional Processing |
title_fullStr | The Early Facilitative and Late Contextual Specific Effect of the Color Red on Attentional Processing |
title_full_unstemmed | The Early Facilitative and Late Contextual Specific Effect of the Color Red on Attentional Processing |
title_short | The Early Facilitative and Late Contextual Specific Effect of the Color Red on Attentional Processing |
title_sort | early facilitative and late contextual specific effect of the color red on attentional processing |
topic | Neuroscience |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6008538/ https://www.ncbi.nlm.nih.gov/pubmed/29950979 http://dx.doi.org/10.3389/fnhum.2018.00224 |
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