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A functional near infrared spectroscopy (fNIRS) replication of the sunscreen persuasion paradigm
Activity in medial prefrontal cortex (mPFC) during persuasive messages predicts future message-consistent behavior change, but there are significant limitations to the types of persuasion processes that can be invoked inside an MRI scanner. For instance, real world persuasion often involves multiple...
Autores principales: | Burns, Shannon M, Barnes, Lianne N, Katzman, Perri L, Ames, Daniel L, Falk, Emily B, Lieberman, Matthew D |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Oxford University Press
2018
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6022533/ https://www.ncbi.nlm.nih.gov/pubmed/29733408 http://dx.doi.org/10.1093/scan/nsy030 |
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