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Use of Facebook by Hospitals in Taiwan: A Nationwide Survey

Background: Social media advertising has become increasingly influential in recent years. Because Facebook has the most active users worldwide, many hospitals in Taiwan have created official Facebook fan pages. Our study was to present an overview of official Facebook fan pages of hospitals in Taiwa...

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Detalles Bibliográficos
Autores principales: Yang, Po-Chin, Lee, Wui-Chiang, Liu, Hao-Yen, Shih, Mei-Ju, Chen, Tzeng-Ji, Chou, Li-Fang, Hwang, Shinn-Jang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6025589/
https://www.ncbi.nlm.nih.gov/pubmed/29882819
http://dx.doi.org/10.3390/ijerph15061188
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author Yang, Po-Chin
Lee, Wui-Chiang
Liu, Hao-Yen
Shih, Mei-Ju
Chen, Tzeng-Ji
Chou, Li-Fang
Hwang, Shinn-Jang
author_facet Yang, Po-Chin
Lee, Wui-Chiang
Liu, Hao-Yen
Shih, Mei-Ju
Chen, Tzeng-Ji
Chou, Li-Fang
Hwang, Shinn-Jang
author_sort Yang, Po-Chin
collection PubMed
description Background: Social media advertising has become increasingly influential in recent years. Because Facebook has the most active users worldwide, many hospitals in Taiwan have created official Facebook fan pages. Our study was to present an overview of official Facebook fan pages of hospitals in Taiwan. Methods: All 417 hospitals were surveyed about their use of Facebook fan pages in December 2017. The last update time, posts in the past 30 days, number of “Likes”, and other features were analyzed and stratified according to the accreditation statuses of the hospitals. Results: In Taiwan, only 51.1% (n = 213) of the hospitals had an official Facebook fan page. Among these hospitals, 71.8% (n = 153) had updated their pages in the past 30 days, although 89.2% (n = 190) provided online interactions. Academic medical centers tended to have more “Likes” than regional and local community hospitals (on average 5947.4, 2644.8, and 1548.0, respectively). Conclusions: In spite of the popularity of Facebook among the general population, most hospitals in Taiwan do not seem to make good use of this kind of social media. The reasons for the use and nonuse of Facebook on the part of both hospitals and patients deserve further investigation.
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spelling pubmed-60255892018-07-16 Use of Facebook by Hospitals in Taiwan: A Nationwide Survey Yang, Po-Chin Lee, Wui-Chiang Liu, Hao-Yen Shih, Mei-Ju Chen, Tzeng-Ji Chou, Li-Fang Hwang, Shinn-Jang Int J Environ Res Public Health Article Background: Social media advertising has become increasingly influential in recent years. Because Facebook has the most active users worldwide, many hospitals in Taiwan have created official Facebook fan pages. Our study was to present an overview of official Facebook fan pages of hospitals in Taiwan. Methods: All 417 hospitals were surveyed about their use of Facebook fan pages in December 2017. The last update time, posts in the past 30 days, number of “Likes”, and other features were analyzed and stratified according to the accreditation statuses of the hospitals. Results: In Taiwan, only 51.1% (n = 213) of the hospitals had an official Facebook fan page. Among these hospitals, 71.8% (n = 153) had updated their pages in the past 30 days, although 89.2% (n = 190) provided online interactions. Academic medical centers tended to have more “Likes” than regional and local community hospitals (on average 5947.4, 2644.8, and 1548.0, respectively). Conclusions: In spite of the popularity of Facebook among the general population, most hospitals in Taiwan do not seem to make good use of this kind of social media. The reasons for the use and nonuse of Facebook on the part of both hospitals and patients deserve further investigation. MDPI 2018-06-06 2018-06 /pmc/articles/PMC6025589/ /pubmed/29882819 http://dx.doi.org/10.3390/ijerph15061188 Text en © 2018 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Yang, Po-Chin
Lee, Wui-Chiang
Liu, Hao-Yen
Shih, Mei-Ju
Chen, Tzeng-Ji
Chou, Li-Fang
Hwang, Shinn-Jang
Use of Facebook by Hospitals in Taiwan: A Nationwide Survey
title Use of Facebook by Hospitals in Taiwan: A Nationwide Survey
title_full Use of Facebook by Hospitals in Taiwan: A Nationwide Survey
title_fullStr Use of Facebook by Hospitals in Taiwan: A Nationwide Survey
title_full_unstemmed Use of Facebook by Hospitals in Taiwan: A Nationwide Survey
title_short Use of Facebook by Hospitals in Taiwan: A Nationwide Survey
title_sort use of facebook by hospitals in taiwan: a nationwide survey
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6025589/
https://www.ncbi.nlm.nih.gov/pubmed/29882819
http://dx.doi.org/10.3390/ijerph15061188
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