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Archetypes of Service Innovation: Implications for Value Cocreation

Service innovation is a key source of competitive differentiation across firms and markets. Despite growing attention from practitioners and academics alike, systematic scholarly inquiry into service innovation’s diverse theoretical foundations has to date been limited. This article explores differe...

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Detalles Bibliográficos
Autores principales:	Helkkula, Anu, Kowalkowski, Christian, Tronvoll, Bård
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	SAGE Publications 2018
Materias:	Articles
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6041742/ https://www.ncbi.nlm.nih.gov/pubmed/30034213 http://dx.doi.org/10.1177/1094670517746776

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